MELLEKA MARKETING

Fiber Sales

Weekly Performance Deck — May 14 – 20, 2026
Google Ads Overall Results
Conversions
108
Cost / Conversion
$11.64
Impressions
7,089
Cost
$1,257.54
Google Ads Campaign Breakdown
Campaign Budget Impr. Interactions Phone Calls Conv. Rate Conv. Cost/Conv. Cost
AIA | PMax #2 $75.00 3,296 211 53 19.43% 41 $12.68 $520.07
Phone Promo | PMax $40.00 2,472 120 51 29.17% 35 $7.20 $252.08
Phone Promo | Search #2 $40.00 720 105 57 30.48% 32 $8.77 $280.53
AIA | Search | LEAD FORM $10.00 206 15 0 0% 0 $0 $64.33
Phone Promo | Search | LEAD… $20.00 395 29 2 0% 0 $0 $140.53
Total 7,089 480 163 108 $11.64 $1,257.54
Google Ads Segment Conversion Category
Conversion Action Conversions
Phone call lead 106
Submit lead form 2
Total 108
Meta Ads V1 Overall Results
On-Facebook Leads
271
Cost per Lead
$27.90
Impressions
279,971
Amount Spent
$7,560.30
Meta Ads V1 Campaign Breakdown
Campaign Impr. CTR (all) LP Views Leads Cost/Lead Spent
AIA: Traffic 66,887 1.75% 1,081 0 — $222.06
INTERNET AIR BUSINE… 88,963 1.97% 171 125 $25.36 $3,169.42
AIA Full AI test 60,514 1.89% 74 63 $30.14 $1,898.62
AIA AI test - 2FA 25,732 2.02% 40 30 $26.78 $803.27
INTERNET AIR BUSINE… 27,991 1.37% 34 39 $28.90 $1,127.16
Retargetting AIA 3,484 2.21% 5 6 $25.03 $150.20
AIA Engagement Campai… 6,400 2.30% 1 8 $23.70 $189.57
Total 279,971 1,406 271 $27.90 $7,560.30
Meta Ads V1 Top 2 Best Performing Ads
V1 Top 2 Best Performing Ads
Meta Ads V2 Overall Results
On-Facebook Leads
119
Cost per Lead
$25.61
Impressions
158,585
Amount Spent
$3,047.47
Meta Ads V2 Campaign Breakdown
Campaign Impr. CTR (all) Link Clicks Leads Cost/Lead Spent
Internet Air: Traffic V2 77,748 1.08% 798 0 — $185.04
Phone Promo - Traffic V2 28,944 1.55% 440 0 — $101.90
CELL PHONE PROMO 27,089 3.02% 603 60 $28.47 $1,708.45
INTERNET AIR BUSINES… 22,816 2.34% 293 54 $18.19 $982.01
Internet Air: Retargeted 1,988 2.52% 28 5 $14.01 $70.07
Total 158,585 2,162 119 $25.61 $3,047.47
Meta Ads V2 Top 2 Best Performing Ads
V2 Top 1 Best Performing Ad V2 Top 2 Best Performing Ad
Content New Ground Fiber Content
Ground Fiber 1 Ground Fiber 2 Ground Fiber 3 Ground Fiber 4 Ground Fiber 5 Ground Fiber 6 Ground Fiber 7 Ground Fiber 8 Ground Fiber 9 Ground Fiber 10 Ground Fiber 11 Ground Fiber 12
Content New AIA Content
AIA 1 AIA 2 AIA 3 AIA 4 AIA 5
Content New Phone Promo Content
Phone Promo 1 Phone Promo 2 Phone Promo 3 Phone Promo 4 Phone Promo 5
Content New General Content
General 1 General 2 General 3 General 4 General 5 General 6 General 7
Content New Direct Checkout Content
Direct Checkout 1 Direct Checkout 2 Direct Checkout 3 Direct Checkout 4 Direct Checkout 5 Direct Checkout 6 Direct Checkout 7 Direct Checkout 8
SMS Bulk SMS to 5K Failed Contacts — Completed Stats
Bulk SMS Stats
SMS MMS Stats
MMS Stats
SMS Next SMS Scheduled

Scheduled to send to contacts with phone numbers, opted in to SMS, and not messaged before 3 weeks.

Next SMS Scheduled
Workflow Dynamic SMS Drip Workflow Enrollment
Dynamic SMS Drip Workflow Enrollment
Prepared by Melleka Marketing